Go on a journey across time with us, from 1928 to today.
The first Hakle® toilet roll with a guaranteed number of sheets is produced in 1928. The brand name Hakle® is composed of the company founders name Hans Klenk.
As toilet paper is still produced from hard and rough crepe paper, Hakle® ushers in a new soft era with the first tissue paper in 1958.
With “SuperVlaush” Hakle® brings the world’s first 3-ply paper on the market, stronger and softer than any toilet paper before.
Hakle® creates a renewed revolution in bath hygiene with Hakle Feucht®. It also creates a new generic term for moist toilet tissue that exists to this day.
Pearl embossing as a new process makes it possible to achieve an optimal combination of multi-layer papers with tear strength and softness.
Hakle® Lady, the first 4-ply toilet paper appears, which with its premium dermatological standard, is to this day a classic.
The multi-award-winning advertising campaign stands for a new age of breaking of taboos in advertising communications.
For the first time Hakle® Kamille uses ingredients such as aloe vera and chamomile, contained in the paper, for even more care and comfort.
This is the first Hakle® toilet paper in TAD quality. TAD is an innovative production process that brings more softness and volume – a tangible quality leap.
Hakle®, the most famous and popular toilet paper in Germany, celebrates its 75th anniversary.
“Comfort cushions”, small air cushions between the paper layers, ensure even more softness. Immediate recognition of the number of layers and décor, as the main information requirement of the customer.
Hakle Feucht® is THE brand for moist toilet tissue and the generic concept of a whole product category. The moist toilet paper from Hakle® offers, besides cleanliness, an extra portion of care for your Skin.
The first moist toilet tissue celebrates its 40th anniversary. Back then, as today, Hakle Feucht® stands for the very special feeling of freshness and cleanliness. This will be the focus of the new “I feel Hakle” advertising campaign. For the 40th anniversary Hakle Feucht® is all new: a modern cosmetic design and convenient hygenic lid.
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